• Clinically tested: 91% said hair felt healthier, 85% saw softer, shinier hair, and 82% noticed increased thickness after 28 days*
• Biotin B7 promotes the appearance of fuller, thicker-looking strands with every wash
• Vegan collagen supports plumper, more voluminous hair without animal-derived ingredients
• Elderberry helps defend against oxidative damage that makes hair look thinner over time
• Plum oil, rich in Vitamin E, restores shine and softness to dry, stressed strands- 5X Vitamin Complex (B9, B5, C, B7, E) for healthier-looking hair made easy
• Dermatologist tested, hypoallergenic. Harsh sulfate-free, silicone-free, paraben-free, color-safe, vegan
• Key Scent Notes: Wild Berries. Golden Plum. Warm Amber.

Beauty with purpose is beauty that's better. Every bottle donates a bar of soap to someone in need. Track your impact with the Hope Code on your bottle.

*28-day third-party clinical study, 33 participants, Aug. 2025

For fine to thick hair that falls flat, looks limp, or lacks body. Best for anyone noticing increased shedding or visible thinning who wants volume and thickness that builds with consistent use, without stiffness or buildup. Color-safe and formulated for all hair types.

SHAMPOO (1 LITER) INGREDIENTS: Water (Aqua), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Glycerin, Sodium Chloride, Biotin (Vitamin B7), Prunus Domestica (Plum) Seed Oil, Sambucus (Elderberry) Nigra Seed Oil, Persea Gratissima (Avocado) Fruit Extract, Carica Papaya (Papaya) Fruit Extract, Musa Sapientum (Banana) Fruit Extract, *Hydrolyzed Soy Protein, *Rice Amino Acids, *Proline, *Hydrolyzed Adansonia Digitata Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis (Aloe Vera) Leaf Juice, Ascorbic Acid (Vitamin C), Panthenol (Vitamin B5), Pantothenic Acid, Tocopheryl Acetate (Vitamin E), Folic Acid (Vitamin B9), Sodium Lauryl Sulfoacetate, Cetrimonium Chloride, Benzyl Alcohol, Disodium Laureth Sulfosuccinate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Dehydroacetic Acid, Linalool, Hexyl Cinnamal, Limonene, Propylene Glycol, Fragrance (Parfum)

CONDITIONER (1 LITER) INGREDIENTS: Water (Aqua), Stearyl Alcohol, Cetyl Alcohol, Cetearyl Alcohol, Cetrimonium Chloride, Biotin (Vitamin B7), Prunus Domestica (Plum) Seed Oil, Sambucus (Elderberry) Nigra Seed Oil, Persea Gratissima (Avocado) Fruit Extract, Carica Papaya (Papaya) Fruit Extract, Musa Sapientum (Banana) Fruit Extract, *Hydrolyzed Soy Protein, *Rice Amino Acids, *Proline, *Hydrolyzed Adansonia Digitata Extract, Butyrospermum Parkii (Shea) Butter, Ascorbic Acid (Vitamin C), Panthenol (Vitamin B5), Tocopheryl Acetate (Vitamin E), Folic Acid (Vitamin B9), Pantothenic Acid, Benzyl Alcohol, Glycerin, Behentrimonium Methosulfate, Stearalkonium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-11, Dehydroacetic Acid,
Linalool, Hexyl Cinnamal, Limonene, Citric Acid, Propylene Glycol, Fragrance (Parfum)

OH MY GROWTH INGREDIENTS: Water (Aqua), Glycerin, Biotin (Vitamin B7), Emblica Officinalis (Amla) Fruit Extract (Omega 3 Source), Brassica Campestris (Rapeseed) Seed Oil (Omega 3 Source), Sesamum Indicum (Sesame) Seed Oil (Omega 3 Source), Linum Usitatissimum (Linseed) Seed Oil (Omega 3 Source), *Hydrolyzed Soy Protein, *Rice Amino Acids, *Proline, *Hydrolyzed Adansonia Digitata Extract, Carica Papaya (Papaya) Fruit Extract, Musa Sapientum (Banana) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Ascorbic Acid (Vitamin C), Panthenol (Vitamin B5), Tocopheryl Acetate (Vitamin E), Folic Acid (Vitamin B9), Benzyl Alcohol, Carrageenan, Xanthan Gum, Polyquaternium-39, Dehydroacetic Acid, Hexyl Cinnamal, Limonene, Linalool, Pantothenic Acid, Sodium Hyaluronate, Propylene Glycol, Fragrance (Parfum)