A Thoughtfully New Soapbox-A note from our CEO and Co-founder: Dave Simnick
Soapbox Family,
Soapbox is going through a major update!
Our team has always been thoughtful when it comes to nasty toxins we keep out of our products, intentional about the exotic ingredients we choose to put in each of our formulations, and mindful when it comes to the partners we work with to ensure our One for One mission is carried out in an empowering and sustainable method.
But one aspect of our brand was not as thoughtful as the others and over the past year we’ve worked with amazing partners to ensure that the same intentionality we take in creating our products and performing our mission is reflected in our branding.
Today, we’re launching the next chapter of Soapbox. We hope you enjoy the beautiful pencil sketches of our Deep Sea Minerals & Blue Iris or of our Coconut Milk & Sandalwood . We know that many of you have voiced concerns in the past about our liquid hand soap not matching the decor of your bathrooms.
Now with its dark, deep amber colors, our liquid hand soap will be the perfect piece to tie any chic bathroom together. 
As one of our product testers told us earlier this year, she now is “counter proud” of our products and wants to prominently show them off to every visitor in her house.
Our whole team has worked hard to ensure that our branding now accurately reflects the care we put into our ingredients, mission, and benefits. We hope that you agree :) You all have inspired us to create this change. We created this look so that you can be proud to display our products, because our soaps also represent the amazing impact you’re making on the lives of those in need. This wouldn’t be possible without you.
We’ve come a long way and the future has never been brighter.
Here’s to making a difference for those who need it most, while enjoying naturally derived products that are thoughtfully crafted.
Best,
David
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